A recent study done by Statista, a popular provider of market and consumer data revealed that in the fourth quarter of 2020, social media networking site Facebook had roughly 2.8 million monthly active users. Active users were defined as users who had logged in to Facebook during the past 30 days. In the third quarter of 2020, the company’s core products which consist of WhatsApp, Facebook, Instagram, and Messenger had accrued 3.3 billion people.
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Chances are, even if you’ve outgrown Facebook itself, you’re still using at least one of the company’s networking products. In 2012, Facebook users sailed past the 1 billion mark – the first social network to reach that number. The numbers both in terms of global active users and global reach speak for themselves and underline the company’s meteoric rise. Facebook is the undisputed leader in the social networking service sector.
Facebook was founded in 2004 by Harvard student Mark Zuckerberg and his peers. It was originally intended to be a service available to Harvard Students. It then expanded to include users from other Ivy League schools, other colleges, and high school students over 13. As it rapidly became the go-to network site for users across the world, it also became a product that offered cultural and social recognition and status. Less than four years after it was founded, it gained 100 million followers.
The appeal of Facebook lies in the diversity of roles it performs. After registering on the social networking site and creating a profile, Facebook users can join user groups, interact with friends, post status messages and share different kinds of content. You can even categorize your friends into user lists. As a Facebook user, you can also play games, share photos on Instagram and use a range of other applications. Since October 2020, most Facebook users access the site via their mobile devices. This has allowed the company to tap fresh mobile-first online markets in many parts of the world. Thanks to the range of Facebook-related apps, the company is the most popular (in terms of the number of downloads) app publisher in the world.