Michael Bloomberg, a former mayor of New York City, has stated he intends to spend $100 million to help Joe Biden, the Democratic presidential nominee, win Florida. Bloomberg’s financial commitment is likely to be a game-changer in the state of Florida, which has expensive media markets.
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Florida is a must-win for President Donald Trump if he is to get the 270 electoral votes that are needed for him to win reelection. In comparison, Biden is seen to have many other routes to reach 270 votes, without him winning the 29 electoral votes from Florida. Bloomberg’s investment will likely help the Biden campaign use their resources on other important states, and may force the Republicans to spend even more money and time on Florida.
Michael Bloomberg is said to have made his decision after news broke out of Trump’s plans to spend almost $100 million of his own money on the campaign during its final weeks. Bloomberg, who was presented with many options on how to make good on his promise to help Biden win the elections, decided to focus his efforts on Florida.
President Trump’s campaign has treated Florida as a top priority, and his advisors are confident that he will win the electoral votes in the state, given the strong support he received in 2016 and 2018, which helped Republicans win by a narrow margin in statewide contests.
The last Republican who won the White House without winning Florida was Calvin Coolidge in the year 1924. With Florida on his side, Biden will be able to win the presidency by holding all the states that Hillary Clinton won back in 2016, and, in addition, by winning any one of these states – Arizona, Pennsylvania, Michigan, Wisconsin, or North Carolina.
It is expected that the Democratic party’s spending will focus especially on digital and television ads, in both English and Spanish.